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The Westminster Fund is the Westminster Schools’ (Atlanta, GA) equivalent of an annual fund. Several times a year, the school sends an appeal email to its base of potential donors, usually including a link to a new video that Upland prepares specifically for that appeal.
For this episode, the school asked us to imagine an effective way of focusing simply on thanking donors in a manner that would be particularly compelling to young parents.
To produce it, we conducted on-camera interviews with 49 students, faculty, and staff, edited them into a 3’30” video, and composed original music based on variations on Westminster's school song (recognizably so to alumni and parents).
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