|
“You can hire any professional videographer to get good-looking video, but in most cases they just record what you tell them. Of course it will look good, but will it capture the story? Upland does expert professional work in terms of quality and look, but for me that is just a starting point. What was really different was Upland’s talent at analyzing and understanding what we are all about and identifying what the message to our audience should be. Then, they did the interviews as if creating a documentary: conversationally and in depth, leading with just the right questions and responses. As a result, they were able to edit that material to express the essence of who we are and what we do. Upland’s ability to really understand us is what is really rare and made the biggest difference.”
Thanasis Delistathis
Managing Partner
New Atlantic Ventures |
|
|
|
